building a strong brand value

It’s not surprising to see Nestlé and Unilever on Boardroom’s “The World’s Most Valuable Food Companies.” But McDonald’s and DoorDash? 🤯 They completely caught me by surprise because their business models are so different, and yet they still got to the top of the list with over a $100 billion market cap!

The success of McDonald’s and DoorDash on this list is a powerful reminder that a brand is valuable when it creates a great experience, solves a common problem, and adapts to how people’s needs change. It doesn’t matter if the brand sells a physical product or not.

DoorDash’s only real estate is its tech-enabled platform, which provides this service. This is a sharp contrast to McDonald’s, which is both a massive food service and real estate business. But they both have a strong brand value. So, how is this done?

1. Build a powerful brand by giving a top-notch experience or a service, not just a physical product. You need to think beyond a product’s features and focus on the entire customer journey and the emotional connection customers have with the brand.

2. Instead of just selling a product, you need to connect to different parts of a customer’s life and become their go-to solution for a specific need.

3. Find a big problem for customers and become the main answer. Beyond that, you need to communicate this to the consumer consistently, and the emphasis should be on the fact that your brand is the best solution for that big problem.

4. Be adaptable. Adapt your branding and marketing by using new technology and ways of talking to customers, while still keeping your brand’s core message true.


Let’s Chat 👉 Chat with Adesola