Go To Market Strategies
Developed go to market strategies for various brands (click on each to open files) :
Product Rebranding and Relaunch
I took the lead on this project. The goal was to rebrand already existing products (TVS personal motorcycles) and launch it into the market:
- Create a landing page for motorcycles in the personal segment. (Page is currently inactive).
- Work with an independent vendor to make a GIF which was to go along with the landing page. (click here to watch GIF)
- Work with the design team to make flyers and brochures used by the sales team. (click here to see final designs).
I created the content for all three.
Product Marketing Video
TVS XL 100 Heavy Duty is one of the innovative personal motorcycles in the TVS personal motorcycle range available in Nigeria. The goal was to create a video that captures the experience of people who currently use the vehicle. I was responsible for:
- Managing the agency selected to get the desired final result of the video.
- Developing the concept for the video.
- Working with the sales team in selected areas (Ilaro and Abeokuta, Ogun state) to scout and gather users within the area.
- Directing the entire video shoot to get desired outcome.
Click here to watch video for: TVS XL 100 Heavy Duty product marketing video.
Click here to watch video for: TVS XL 100 Heavy Duty Testimonial video.
Click here to see images of me on set for the different video shoots.
TVS Nigeria Website Relaunch
TVS Nigeria launched a new website mid-year in 2021. The goal was to make it easy for users to find more information about products and shop online with ease.
- Worked with the different agencies selected for the individual product shoot and TVS homepage shoot (this had human elements in it).
- Directed the shoot to get desired outcome.
- Developed content for different products.
- Developed content for the delivery segment (a new vehicle segment introduced).
- Towards the end of the project, I took the lead on the project.
Click here to see the TVS Nigeria website homepage.
Click here to see the TVS Nigeria product page.
Queen Riders Project
Simba TVS Queen Riders Programme is Nigeria’s first tricycle training & empowerment programme training women to become keke riders. I led a team of 4 women responsible for expanding the vision of a key CSR initiative of Simba Group.
- IWD 2020
Co-ordinated event held to honour female keke riders in Nigeria during International Women’s Day. Managed agency selected to cover the event and create unique testimonial videos. Also gave a speech during the event attended by Polly Alakija and Chioma Akpotha.
Click here to watch testimonial of a Simba TVS Queen Riders program beneficiary.
- STRATEGIC COMMS. MATERIALS
These were various materials created to drive awareness all across Nigeria.
- Corporate CSR Video
- Developed concept for telling the unique stories of the female riders selected.
- Managed agency selected to get desired result.
- Directed entire video.
- Acted as the spokesperson for Simba Group in the video.
Click here to watch Simba TVS Queen Riders Corporate CSR Video.
2. Email Proposal
- Created content for the email sent out to contacts.
Click here to view email
3. Landing page
- Created content and concept for the landing page.
- Monitored the project to get desired outcome.
Click here to see landing page
Social Media Content Designs
I develop content for social media and work with the design team to create artworks for it after which I get approval to publish on social media.
Click here to see some selected designs.
