Crafting Communication that Connects
Developing communication for a new or existing product is a process I find very interesting. Each product is unique and needs to be communicated in a unique way to the consumer. With multiple channels to disseminate information, unified messaging is essential and this is the fun part.
The Power of a Name
There’s a lot that goes into choosing a business or product name. I find this much more intriguing than the actual “naming ceremony” (brand or product launch). Everything that leads to the naming ceremony starts from the initial processes involved in deciding on a name to call it.
TBH, I really don’t envy the first man, Adam.
From Script to Screen – Bringing Ideas to Life
Stunning marketing pictures or videos that worth a thousand words come to life because someone behind-the-scenes works with the creative team, from ideation to production to post production. I’ve been that someone a few times. I’m very hands-on during pre to post production of product shoots.
Storytelling Through Corporate Videos
I enjoy scripting and directing Corporate videos (like product marketing, product awareness, user experience/ testimonials, changing public perception through CSR initiative videos and so on). I’m very hands-on during these shoots and involved in every single aspect. Turning a scripted video into the most natural and expressive video is the tricky part. And I’ve mastered a few tricks.
Content That Fits Like a Glove
Taking lead roles in developing content for a brand requires a herculean effort. I enjoy the process of immersing myself into the brand. And like a weaver, there’s a continuous process of stringing words together till I get the best fit for the brand and the intended key message (disseminated online, offline or internal).
Building a Stronger Digital Footprint
Put the best foot forward while creating a digital footprint for a personal brand or business. From owning online real estates to revamping professional image, I’m thrilled by the whole makeover process and the thought processes that goes into rebranding to reposition for personal growth or business growth.
