Is the Netflix Reality Universe using the MCU’s (Marvel) playbook? I first noticed this when ‘Perfect Match’ aired, and while I figured they were onto something, it didn’t fully click until this current season. They are leveraging the success of individual shows to build a larger, more interconnected, and sustainable reality TV franchise, which shares… Continue reading steal netflix & marvel’s playbook for building a brand universe
Tag: branding
building a strong brand value
It’s not surprising to see Nestlé and Unilever on Boardroom’s “The World’s Most Valuable Food Companies.” But McDonald’s and DoorDash? 🤯 They completely caught me by surprise because their business models are so different, and yet they still got to the top of the list with over a $100 billion market cap! The success of… Continue reading building a strong brand value
