Is the Netflix Reality Universe using the MCU’s (Marvel) playbook? I first noticed this when ‘Perfect Match’ aired, and while I figured they were onto something, it didn’t fully click until this current season. They are leveraging the success of individual shows to build a larger, more interconnected, and sustainable reality TV franchise, which shares… Continue reading steal netflix & marvel’s playbook for building a brand universe
Tag: marketing
building a strong brand value
It’s not surprising to see Nestlé and Unilever on Boardroom’s “The World’s Most Valuable Food Companies.” But McDonald’s and DoorDash? 🤯 They completely caught me by surprise because their business models are so different, and yet they still got to the top of the list with over a $100 billion market cap! The success of… Continue reading building a strong brand value
building an incredibly loyal customer base
Zappos is such an inspiring billion-dollar brand shoe brand built by putting the needs of their customers first. Instead of tracking call times and scripts, they empowered their CSRs to create legendary “wow” moments, forever changing how we think about customer relationships. The most successful brands today understand that a strong relationship with their customers… Continue reading building an incredibly loyal customer base
