Adesola builds brands.
Adesola Osota is the go-to Brand Builder for businesses (startups, early stage businesses and existing businesses with unique products or services).
She helps companies standout in their industry, grow an incredible global or local brand, attract and sustain customers.
9+ years of experience
Over 9 years experience working with various brands and projects in key industries such as software, e-commerce, publishing and media, transportation, food technology, education technology, agriculture, events and entertainment, nonprofits and renewable energy. I’m currently based in Lagos, Nigeria and I have worked with brands in Nigeria, UK, US and India.
Visionary leader
I see beyond today, so I take the vision of a business and run with it till it becomes reality. If you’re unclear about the vision for your business, I am also the best person to talk to about it. I take scattered pieces of a vision and put it together to create something close to, or exactly what you have in mind. I lookout for potentials and opportunities within the industry of a business and develop concrete steps that will be taken to leverage such opportunities. I am fearless about doing things differently especially when there’s an opportunity for the business to lead a remarkable change in its industry.
Create Ideas
I am relentless about searching and thinking of new ideas. I have the ability to connect different concepts and information to generate new ideas. I can also pick pieces of ideas you have that you’re unclear about and develop it further into something actionable
Every business is unique and can be original. This originality allows the business to truly make a difference and transform lives while making revenues. My goal is to clarify positioning of the brand, expand reach, and increase revenues.
Commendations
I had the opportunity of interviewing Adesola for a role, and I must say, she is one of the best hiring decisions I have ever made in my over 5 years as an HR Professional. Working with Adesola was one of the most inspiring moments of my career. She makes work fun; her creativity, ideas,… Continue reading Adedeji Adeniyi, Head of HR & Admin., SWISS CREDIT NIG.
Adesola and I met while working on the Change for Society project in 2016. I have been working with her since 2016. Adesola is a seasoned professional who pays attention to details in achieving the team’s goals and objectives. Her passion for meeting objectives is impressive. She is understanding, friendly, and has a huge sense… Continue reading Daniel Akemini, Creative Director, MATIMS
Adesola and I worked together in the same organization. She was the editor while I was the designer and she edited EVERYTHING, always suggesting new ways to make the designs different and better. Adesola is that “playful yet serious” worker everyone needs. She is a great communicator and she absolutely loves to communicate. I would… Continue reading Femi Olaniyi, Creative Director, TGI Group & Founder, Cquence Studios
Adesola and I worked together in a team. She is the type that always give her all and never quits. She always contribute, learn and help the team. We worked together to change the structure and modality of our community engagement and sales; and we achieved great results. Adesola’s ability to adapt to any environment… Continue reading Olu Olateru, Software Developer
Adesola and I met at a Christian fellowship. She is a goal getter, detailed, smart and diligent. She has great communication and presentation skills.
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Adesola’s Notes
steal netflix & marvel’s playbook for building a brand universe
Is the Netflix Reality Universe using the MCU’s (Marvel) playbook? I first noticed this when ‘Perfect Match’ aired, and while I figured they were onto something, it didn’t fully click until this current season. They are leveraging the success of individual shows to build a larger, more interconnected, and sustainable reality TV franchise, which shares…
building a strong brand value
It’s not surprising to see Nestlé and Unilever on Boardroom’s “The World’s Most Valuable Food Companies.” But McDonald’s and DoorDash? 🤯 They completely caught me by surprise because their business models are so different, and yet they still got to the top of the list with over a $100 billion market cap! The success of…
building an incredibly loyal customer base
Zappos is such an inspiring billion-dollar brand shoe brand built by putting the needs of their customers first. Instead of tracking call times and scripts, they empowered their CSRs to create legendary “wow” moments, forever changing how we think about customer relationships. The most successful brands today understand that a strong relationship with their customers…
About Me
Hi, I’m Adesola —an International Marketing Communications Specialist for B2B and B2C companies.
Previously a corporate marketing associate, a communications consultant, a magazine editor, a full-time business owner and freelance content developer.
When I’m not spending time with my family and friends or doing “mini traveling”, I love writing about my fascination with brands, food, adventure, personal development, fictional stories, and living healthy one day at a time while trying to live an organized life!
I also have growing interest in skincare, fitness, fashion, food and lifestyle. Read more
